This 49-page case study will teach you everything you need to know to boost your charity donations through direct mail. This is based on a real-world example where a small charity achieved 4 times the income after their first attempt failed. Download it now before this page comes down!
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37 copywriting power secrets to reach donors’ hearts through your direct mail
Discover real-world examples of charities that QUADRUPLED their donation income
22 donation boosters that inspired 4 times the cash
15 response killers that you NEED to avoid
Hidden secrets about generating your own Offers, Copywriting and Design
And much, much more!
If you’re a fundraiser struggling to write appeal letters that bring in the cash
Or you know your letters could do so much better but you can’t quite articulate what’s wrong with the existing ones…
Or you want to start mailing your existing donors more regularly but don’t know how to go about writing a cracking letter…
Or you come from a marketing/comms background and you’re trying to get your head around this direct mail fundraising beast…
Then don’t worry, you’re not alone.
37 COPYWRITING POWER SECRETS THAT QUADRUPLED CHARITY DONATIONS THROUGH DIRECT MAIL
Charities We've Worked With
You CAN Produce Revenue Raising Direct Mail!
What Others Say About June
Charities We've Worked With
FOR A LIMITED TIME ONLY
DOWNLOAD YOUR FREE CASE STUDY
by June Steward
This 49-page case study will teach you everything you need to know to boost your charity donations through direct mail. Remember, it’s based on a real-world example where a small charity achieved 4 times the income after their first attempt failed.
While I can’t promise that every charity will quadruple appeal income, I can almost certainly guarantee you will improve your income if you apply the ideas and techniques in this case study. Here are some of the other results we’ve achieved:
Results We've Achieved
June Steward is an experienced fundraiser and direct response copywriter working for her own consultancy called There Is No Square. She works with various non-profits, helping them to increase income and improve donor retention.
This includes raising funds through current donors, acquisition, monthly giving and major gifts. She likes direct response channels including mail, email, telephone and the web.
She’s passionate about helping all charities and non-profits improve their donor communications and ultimately, their fundraising results.
Hi, I am June Steward and I’ve written copy for previous jobs in journalism, PR, communications and marketing for many years before I fell into fundraising.
And then discovered that direct mail writing was completely different.
And that fundraising direct mail writing was different again.
However, it IS possible to learn the principles.
I signed up for a very good (and very expensive) direct mail writing course.
And I read lots of David Ogilvy, John Caples, Clayton Makepeace, Bob Bly and Dan Kennedy.
And in this ebook, I’ve outlined 22 donation boosters taken from a real-life fundraising letter… that QUADRUPLED appeal income for one of my clients.
I’ve also included 15 response killers from the appeal that failed.
I learned by studying fundraising books and direct mail from different charities.
Many of the “tricks of the trade” highlighted in this ebook, I gleaned or adapted from my own study of the craft.
You’re learning from the mistakes of others – cut out trial and error!
Some people may say such a big increase in income is only possible because the income base was small.
That it’s easier to double $10,000 to $20,000 or $100,000 to $200,000 than it is to double $1 million to $2 million or $10 million or $20 million.
That’s certainly true to some extent.
However, I see many of the response killers outlined below in the direct mail packs of non-profits and charities of all sizes, large and small.
What You're Signing Up For:
Doubling appeal income from $30K to $70K
Or helping a charity break the $400K mark from their annual appeal after lagging around $350-$380K for several years
Or lifting tax appeal income from $1.4 million to over $1.8 million.
And helping charities achieve targets or even record-breaking results during covid last year
We did this using the very same techniques outlined in this case study.
June Steward is an experienced fundraiser and direct response copywriter working for her own consultancy called There Is No Square. She works with various non-profits, helping them to increase income and improve donor retention.
This includes raising funds through current donors, acquisition, monthly giving and major gifts. She likes direct response channels including mail, email, telephone and the web.
She’s passionate about helping all charities and non-profits improve their donor communications and ultimately, their fundraising results.
About The Author, June
June Steward is an experienced fundraiser and direct response copywriter working for her own consultancy called There Is No Square. She works with various non-profits, helping them to increase income and improve donor retention.
This includes raising funds through current donors, acquisition, monthly giving and major gifts. She likes direct response channels including mail, email, telephone and the web.
She’s passionate about helping all charities and non-profits improve their donor communications and ultimately, their fundraising results.
“More than double our fundraising income”
"Over the past year, June has helped us with several direct response campaigns. She has advised us on appeal strategy and tactics as well as writing mail, email and website copy that has helped us more than double our fundraising income.
The direct mail appeals she wrote has led to the rise in direct mail income from $689,000 last year to $1.7 million this year. She also wrote the materials for our monthly giving acquisition and upgrade program which has increased from $26,000 in 2013 to $130,000 in 2014.
June has been able to produce consistent results and help us establish a solid income stream for the future. She is professional, proactive and easy to work with. We’re already planning further appeals and fundraising activities with June in the year to come."
Andy Scobie
Head of Fundraising
BirdLife Australia
“Results far exceeded our expectations”
"From our very first conversation with June we knew that she had the knowledge and experience to add value to our annual financial year end appeal mailing.
June provided the concept, copy and design direction for a direct mail pack and the results far exceeded our expectations. Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.
She considered the strategic angle for every aspect of the pack, and wrote a number of targeted variable paragraphs for our many segments.
However, it was her winning concept and story that really resonated with our donors. We ended up rolling this out beyond the direct mail to across the whole campaign.
June is professional and extremely flexible, able to work to tight deadlines and with limited resources. We would have no hesitation in recommending June for fundraising strategy and direct mail copywriting."
Rose Young
Senior Marketing Coordinator
Baptist World Aid
“Results far exceeded our expectations”
"From our very first conversation with June we knew that she had the knowledge and experience to add value to our annual financial year end appeal mailing.
June provided the concept, copy and design direction for a direct mail pack and the results far exceeded our expectations. Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.
She considered the strategic angle for every aspect of the pack, and wrote a number of targeted variable paragraphs for our many segments.
However, it was her winning concept and story that really resonated with our donors. We ended up rolling this out beyond the direct mail to across the whole campaign.
June is professional and extremely flexible, able to work to tight deadlines and with limited resources. We would have no hesitation in recommending June for fundraising strategy and direct mail copywriting."
Rose Young
Senior Marketing Coordinator
Baptist World Aid
“More than double our fundraising income”
"Over the past year, June has helped us with several direct response campaigns. She has advised us on appeal strategy and tactics as well as writing mail, email and website copy that has helped us more than double our fundraising income.
The direct mail appeals she wrote has led to the rise in direct mail income from $689,000 last year to $1.7 million this year. She also wrote the materials for our monthly giving acquisition and upgrade program which has increased from $26,000 in 2013 to $130,000 in 2014.
June has been able to produce consistent results and help us establish a solid income stream for the future. She is professional, proactive and easy to work with. We’re already planning further appeals and fundraising activities with June in the year to come."
Andy Scobie
Head of Fundraising
BirdLife Australia
“Improvement of 216% in income”
Thanks so much to June for everything she did for our EOFY campaign. We saw an improvement of 216% in income from our direct mail and email compared to the previous year. In fact, this year we raised more money than we ever have from these channels for this campaign. June assisted not only with writing copy but also advised on strategy, concepts, segmentation, and reporting. And all of this on a very tight timeline. Her work has helped restore confidence within the organization that direct mail is a worthwhile fundraising activity. I look forward to working with her on future campaigns and donor nurture activities.
Joel Nicholls
Fundraising Manager
LightFM
